Purdue Study Abroad in Florence 2005

Here's a chapter on "Reading Images Critically" that will help you compose project 2 . . .

D.B.

Here's a great idea in a story from the New York Times. Could be a fun Project 2! --DB

With Irreverence and an iPod, Recreating the Museum Tour

May 28, 2005

With Irreverence and an iPod, Recreating the Museum Tour
By RANDY KENNEDY

If you soak up the Jackson Pollocks at the Museum of Modern Art while listening to the museum's official rented $5 audio guide, you will hear informative but slightly dry quotations from the artist and commentary from a renowned curator. ("The grand scale and apparently reckless approach seem wholly American.")

We have a test site to use for developing the Project 3 Recommendation Report:

http://joe.english.purdue.edu/su05/blakesley3/

I haven't had time to configure it yet, but I'll do that soon. All students should register there ASAP.

Dr. B.

Here is a draft chapter from The Thomson Handbook: A Writer's Reference for the Digital Age. The chapter covers employment documents, recommendation reports, case analysis, and white papers in rhetorical context.

http://joe.english.purdue.edu/sp05/blakesley2/files/businesswriting.pdf

D.B.

On our first day in Florence (Friday, May 13) Purdue students who made it gathered on the steps in front of the Baptistry at 7 p.m., then ventured out for dinner and music in the Piazza de Republica.

We took over a restaurant in the Piazza de Republica that competed mightily for our business. Matt Blakesley is the photographer.

Ciao!

Business and Art in Florence
Course: English 420 (Business Writing)
Instructor: Dr. David Blakesley
Dates: May 13 — June 25, 2005

This specially designed section of English 420 (Business Writing) focuses on “Business and Art.” Florence is the birthplace of the Renaissance, which brought forth not only great works of art but also new ideas for business and global commerce. Art becomes a commodity, and ever since the Renaissance, enormous resources have poured into making art into a big and lucrative business. In the Florence context, students will study the rhetorical principles and writing practices that foster effective communication. They will conduct field research in museums and consider how Florence and the Tuscany area is constructed through visual and verbal media as a commercial, tourist culture. Students will also read and discuss Shakespeare’s The Merchant of Venice and some brief excerpts from Dante’s Inferno to consider the ways that business and art might form ethical alliances. Course writing will include an employment project, a case-based project focusing on verbal and visual representations of art in business, and then a collaborative project involving work with clients in the Florence community.